Meet the IIA Team

United Kingdom


Sam Brandful, Ghana Manager

Sam Brandful, Ghana Manager

Samuel Essilfie Taylor Brandful is the Ghana Manager of Invest in Africa (IIA), a private sector initiative that brings together leading companies across sectors to develop local enterprise and support investment into Ghana. Prior to joining IIA in 2013 as first Ghana Manager, Sam was the Country Manager of Crown Agents Ghana Limited with additional responsibility for the business winning activities of Crown Agents in Liberia and Sierra Leone. His working experience covers Development Consultancy, Business Development, Sales & Marketing and Procurement and has a thorough knowledge of both public and private sector systems and processes.

His early career in the private sector was shaped while working for Lever Brothers (Unilever) in marketing and procurement roles. Sam has over 20 years of experience in local and international procurement management and managed several donor-funded projects, executed by Crown Agents in Ghana. He served as the Project Director for the design and delivery of short term training on the Public Procurement Act 663 as well as the development of public sector procurement training materials. Still with Crown Agents, he managed the Value-for-Money Assessments Project of large value contracts for the Ghana Ministry of Finance and Economic Planning which saved the public purse hundreds of millions of US dollars through the improvement of contract terms and conditions.

As the first Ghana Manager of IIA since 2013, Sam has worked with his team to launch the African Partner Pool (APP) which is Ghana’s first cross-sector online business directory. Sam has a degree in Computer Science and an Executive Certificate in Management from the Henley Management College of UK.


Patricia Ithau, Country Director

Patricia Ithau, Country Director

Patricia joined IIA as consultant Country Director in February 2016.

She is passionate about creating opportunities that improve people’s lives. Her love for identifying enduring consumer and commercial insights to support the development of brands and grow businesses’ was actualized in a career spanning 25 years across 3 global companies namely Unilever, Diageo and L’Oreal. In the last 7 years of this career, her focus was on setting up new organization and opening new frontiers as Managing Director for Uganda Breweries Ltd, then Managing director for EABL International and her last role setting up the L’Oreal East Africa subsidiary as its inaugural Managing Director.

She took a career break from the corporate world mid 2014 and focused on understanding the dynamics of MSME’s in the region and their impact on economic development, including offering mentorship for start ups in accelerator camps and entrepreneurship incubator programs. She also took time to understand the positive impact of development funding, a continuous journey through her board position on Trade Mark East Africa (TMEA), the multi donor initiative with overall goal of reducing poverty in the east African region through increased trade competitiveness. Patricia also supports human capital development of African talent as a Council Member of a leading East African university, Strathmore, as well as the development of the private sector as Director of the Kenya Private Sector Alliance (KEPSA) alongside other non executive board positions.

Patricia holds Bachelor of Commerce Honors degree and an MBA degree in Strategic Management.