Meet the IIA Team

United Kingdom



Patricia Ithau, Country Director

Patricia Ithau, Country Director

Patricia joined IIA as consultant Country Director in February 2016.

She is passionate about creating opportunities that improve people’s lives. Her love for identifying enduring consumer and commercial insights to support the development of brands and grow businesses’ was actualized in a career spanning 25 years across 3 global companies namely Unilever, Diageo and L’Oreal. In the last 7 years of this career, her focus was on setting up new organization and opening new frontiers as Managing Director for Uganda Breweries Ltd, then Managing director for EABL International and her last role setting up the L’Oreal East Africa subsidiary as its inaugural Managing Director.

She took a career break from the corporate world mid 2014 and focused on understanding the dynamics of MSME’s in the region and their impact on economic development, including offering mentorship for start ups in accelerator camps and entrepreneurship incubator programs. She also took time to understand the positive impact of development funding, a continuous journey through her board position on Trade Mark East Africa (TMEA), the multi donor initiative with overall goal of reducing poverty in the east African region through increased trade competitiveness. Patricia also supports human capital development of African talent as a Council Member of a leading East African university, Strathmore, as well as the development of the private sector as Director of the Kenya Private Sector Alliance (KEPSA) alongside other non executive board positions.

Patricia holds Bachelor of Commerce Honors degree and an MBA degree in Strategic Management.