Africa’s
middle classes are over
300 million
Africa is rich in opportunities and potential. It is home to seven out of ten of the world’s fastest growing economies.
It already has a middle class that’s almost as big as the entire populations of Russia and Brazil. With 70% of its population under 35, Africa will enjoy an extraordinary demographic dividend as their energy and talents drive economic growth and development.
The International Monetary Fund (IMF) is predicting that no continent will grow more strongly over the coming years. With Governments across Africa working to improve the business climate, there has never been a better time to invest. By investing, companies will not only grow their own balance sheets but create jobs, support local businesses and strengthen local communities across the continent.