Brand Africa - Invest in Africa's New Strategic Partner

Date: 10/06/2015

Invest in Africa (IIA) is pleased to be official strategic partners with Brand Africa.

Brand Africa is a brand-led approach which recognizes that in the 21st century, brands are an asset, a vector of image, identity, reputation and repository of value for individuals, organizations and institutions. Brand Africa is a pan-African inter-generational movement to inspire a great Africa through creating a positive image of Africa, celebrating its diversity and inspiring its competitiveness.

They seek to achieve their goals by promoting partnerships and a catalytic environment for investment, tourism and active citizenship by celebrating and showcasing Africa’s capabilities, achievements, universal values, diverse cultures and identity.