IIA Kenya Partners with Nation Media Group to Add More Value to Top 100 SMEs


Date: 05/07/2016


East Africa’s Top SMEs are to be the immediate beneficiaries of a new partnership between Nation Media Group and Invest in Africa (IIA). The recently launched initiative aims to enable trade between larger companies and SMEs by providing better access to markets, enhancing SME skills and improving access to finance.

The Top 100 Survey is an initiative of KPMG Kenya and Nation Media Group that seeks to identify Kenya’s fastest growing medium sized companies in order to showcase business excellence and highlight some of the country’s most successful entrepreneurship stories.

Speaking at the MOU signing ceremony, Joe Muganda, Nation Media Group CEO said: “We are pleased to partner with Invest in Africa to add greater value to the current Top 100 SME’s; through this partnership we aim to equip the these companies with skills that will guarantee their growth and move them on to next level to create opportunity for others to join the Club 101 and achieve their potential.”

Patricia Ithau, the Country Director at Invest in Africa said: “Partnering with Nation Media Group and KPMG on the Top 100 Companies is a logical move for IIA in its quest to promote local enterprise and raise standards for business locally. The tenets of the MOU we have signed today underpin IIA’s business model, which leverages the ability to bridge the gap between large companies and SME’s by pooling resources and knowledge to create solutions to the shared barriers to growth.”

IIA was recently launched at a high-level exclusive panel discussion comprising industry thought leaders drawn from some of Kenya’s Big Businesses and SMEs. The Panel sought to investigate findings on specific barriers to SME business growth as informed by an IIA commissioned study undertaken by Strathmore Business School.

IIA seeks to recruit 1000 SMEs and attract at least 20 partners on board within the course of 2016. IIA partners with credible organizations at a global level such as Tullow Oil, EY, EcoBank, Clyde&Co and Equity Bank. Its local partners include Kenya Association of Manufacturers, KEPSA, KenInvest, MMC Africa Law, Nation Media Group, Strathmore Business School and Vision 2030.