Societe Generale Ghana and Invest In Africa (IIA) are pleased to announce the formal signing of an Agreement that makes the Bank a Buyer member of the African Partner Pool (APP). The APP is Ghana’s first and leading cross-sector online business portal that connects, through their tenders, the supply chain requirements of large businesses, both Ghanaian and international, to local suppliers, mostly from the SME sector and currently numbering almost one thousand five hundred (1,500). The SMEs also have access to new markets and training.
Launched in October 2014, the APP is an initiative of Invest in Africa, a partnership of companies from across sectors, working together to generate growth and economic development, create business opportunities and support job creation. Other companies and organisations in the APP include Newmont Mining, Tullow Ghana, AB & David Law, GE, Millennium Development Authority (MiDA), Ecobank, UT Bank, Guinness Ghana, EY, Atuabo Freeport, GIPC, Modec Ghana and Clyde & Co.
Societe Generale Ghana, one of the leading international banks operating in Ghana sees this new strategic partnership as a practical and effective channel to reach out to SMEs with appropriate tools and products that will open up new opportunities for development and growth in the sector.
Commenting further, the (Deputy) Managing Director of Societe Generale Ghana, Mr. Francois Marchal, stated that “supporting the growing SME sector is a key objective of the Bank” and recognised the APP “as a good and efficient business directory that would be used to reach out to the sector, while giving opportunities to the SMEs to gain access to the Bank’s products to enhance their businesses. A win-win situation for all concerned.“
The Country Manager of Invest in Africa, Mr. Sam Brandful, expressed his delight with the decision of yet another major corporate entity in Ghana to join the APP. He pointed out that a steady flow of tenders posted on the APP would create tremendous value in the economy of Ghana through job creation across sectors.