Invest in Africa has forged an innovative partnership with Sunderland AFC to promote awareness to a huge global audience of the opportunities and benefits of doing business in Africa. The Premier League has an extraordinary audience of over 4.7 billion worldwide.
In a unique sponsorship deal, Sunderland players will display the Invest in Africa logo on their shirts in every game they play in the 2012/13 season. The partnership will also help Sunderland build its fan base and global brand, particularly in Africa where nearly 300 million people watch Premier League matches. Through its award-winning Foundation of Light community initiative, Sunderland will work with Invest in Africa to launch football schemes which promote development on the continent.
Invest in Africa is an unprecedented initiative to encourage new business investment – including from Sunderland and the North East – into Africa.
Sunderland Football Club prides itself on using its influence wherever it can to strengthen communities and improve lives. So the club and Invest in Africa both saw this partnership as a unique opportunity to use the global reach of the Premier League to help spread prosperity across Africa and bring new opportunities to local businesses.
The club’s Foundation of Light initiative has shown the benefits of encouraging new business partnerships and investment in the North East. With Invest in Africa the club is continuing to deliver the same positive impact to the local business community as well as communities across Africa.